Project Proposal


50th Anniversary Video
Whissell Contracting
Prepared by Craig Van Horne
CONTENTS
Project Details
Goals
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Discover the various stories woven through the past fifty years and craft a compelling documentary.
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Generate new library material for Whissell's marketing and employee engagement purposes.
Project Timeline
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Begin pre-production immediately with a series of pre-camera interviews to discover the story threads.
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Design the look and mood of the content and get sign off on the concepts before proceeding to production.
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Sift through the archival materials, video, pictures, and other items intrinsic to the Whissell story.
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Plan the broll content and schedule shooting based on the weather and construction season as we move into spring.
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Complete production by the end of July.
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Complete the edit for final delivery by end of August.
Our Process
Pre-Production
I use a storyclock to plot out the salient events in a documentary style project. This clock gets information from the pre-interviews added to it and allows us to see wholes in the story, as well as to identify better questions to ask so the story flows, entertains, and engages the audience.
During this time we also settle on a look and design for the project, narrow down music genre's, and we collect and organize archival materials and create shot lists so we know what needs to be captured. Often these will be updated as new information is discovered while shooting the interviews.
Production
We then begin shooting all of the content required to tell your story. Typically we begin with the interviews so we know what the narrative is before we shoot the supporting content (Broll).

Post-Production
Normally we begin the editorial process on a project such as this around the same time we shoot the initial interviews. This helps determine what additional b-roll might be required.
There are a number of concrete steps during post production that are based on making the process efficient and cost effective by only moving on to the next steps when approval has been obtained.
We will share this process in more detail should we move to the next steps.

Concepts
Interview Style Concept
One possibility for the interviews would be to shoot them in a large industrial setting if possible, with some heavy machines arranged in the background would be an incredible visual, in a similar manner to the setup of the video on the left.
One possibility for the interviews would be to shoot them in a large industrial setting if possible, with some heavy machines arranged in the background would be an incredible visual, in a similar manner to the setup of the video on the left.
Sample of our previous documentary work
Arc Financial: Twenty Five Year
Dana Coffield: Beyond the Clouds