Barnard | Flatiron
Green Line
Construction
2023-12-31
This proposal contains a significant number of assumptions based on the information provided to date. It is intended as a overview for what a project level communications of rich content can look like and may be subject to change.
Production
Our approach to production is to shoot with the aim to create a library of content that is easily accessible, transparent to your team so you know what you have and can quickly determine what is needed as construction progresses.
Initial Shooting
At the outset we need to capture general content that can aid in telling the story. With 11 stations and the construction partners we are estimating a half day at each location and 2 days of general office/planning broll.
8 Day's to Start
Ongoing
We are estimating that initially the time required as construction ramps up and we build the initial library of content 4 days a month of shooting would be reasonable for the first year of construction.
4 Day's / Month
Year 1 - 52 Days of production
$75,000
This is based on standard day rates of $1400/day for operator and equipment. As a project rate we will include a second camera, gimbal, gopro camera, and drone to be used in the capture of content.
Media Management
Getting the management of content right from the outset is important so your team can take full advantage of the investment into this content as possible. And make sharing clips with partners like the City of Calgary as easy as possible.
Each day we would sort, cull and organize the media from the day. Making individual clips that are suitable to be used in any edit you could envision.
This media would then go into the library, with key metadata tags that allow us, and your team, to quickly find relevant media. Location, people, construction type etc.
This library would live in the cloud, accessible to your team through your Microsoft Sharepoint, and in house with our post production partner.
If you don't know what you have, & can't access it quickly & easily it won't realize it's full value & potential.
Using the media management software is simple and we will provide training to your team so you can get the most out of it as a partner in the production process.
3 Hours / Shoot Day at 52 days for the year
$11,700
Production Total: $86,700
Post Production
Our post production partner, Jump Studios and I have broken down the three distinct columns. Initial design/animation toolkit which is an up-front cost for the branding package that would be used throughout the construction period year over year. A dedicated person to produce, write content copy, and manage the project. And the creation of individual videos, social media posts etc.
Design/Animation Toolkit
Inclusive of 3 Segment Openings
3 Full Frame backgrounds
lower thirds in 3 variations
3 transition elements
delivered as After Effects templates to be used throughout the lifespan of the project.
This is a one- time expense.
$16,900
Route Maps
A master collection of 2D animated maps (5 to
6 variants) that represent the Green Line routes, created for use in various social media productions. Color palette to
compliment the overall Design/Animation Toolkit. This is a one- time expense.
$14,700
Writer/Producer
This dedicated person would attend one production meeting a week with your team, set goals, co-ordinate the production schedule, and write the copy for each piece of final media.
$3600 / Month
We have made some assumptions about the quantity of the various content types that may be produced based on the broad strokes of the information provided. This includes creation of 102 separate deliverable pieces of content, broken down into more detail below.
Post Production Total: $215,000
Post Production
Breakdown
Total of 102 Deliverable Pieces of Content
Title | Description | Quantity |
|---|---|---|
3D Visualization | More information required before a quote
can be provided. | |
Construction Mini Documentaries | These mini-docs would be 5 to 7 minutes in length, mainly created with onsite video, aerial footage, supporting graphics, titles, narration and
music. Production of two per year, usage TBC. | 2 |
Factoid Shorts/ Data Visualization | Short and to the
point "did you know" factoids for monthly social media posting in
15 seconds or less. These messages are graphical in nature
using video as required. Inclusive of narration and music | 12 |
Construction Updates | Monthly 60 second social media
message on construction progress. This segment will be mainly
video focused making use of drone footage and onsite video
with supporting graphics, titles, narration and music. | 12 |
Points of Interest | Bimonthly 20 to 30 second social
media message noting specific aspects of construction,
inclusive of narration and music. | 24 |
Weekly Traffic Updates | 15 to 20 second social media
messages created from preproduced maps and other graphical
elements, contains no video. Inclusive of narration and music. | 52 |
Previous Work
relevant work for reference